Promotional products and giveaways help with branding new companies and help increase sales and leads for established companies. In my opinion, every company should incorporate promotional advertising into their campaigns, and it is always beneficial to use giveaways that are useful to people when doing so. Top-notch promo products like pens, note pads, water bottles, and tote bags are some great examples of things people will use on a daily basis; other people will see your logo when recipients use them, which can turn into more leads and more business for you in the long run.
Are you clueless when it comes to promotional products? Do you need a bit of proof that they are crucial and effective?
BY KATHLEEN DAVIS
You can’t ignore your web presence if you want to get noticed by potential customers, but simply being active online isn’t enough.
According to research compiled by Reach Local, an online marketing firm, 97 percent of consumers conduct online research before making a local purchase, and 90 percent say online reviews influence their buying decisions.So how do you make the best impression with your target audience? For three simple ways to build a killer online reputation, take a look at the infographic below.
Here Thomas Lockwood proposes the Design Mix, a set of principles that define how design adds value to business.
By Thomas Lockwood
Have you noticed how similar some products are becoming? A Tesla and a Lotus, that’s an easy one. But I’m talking about the similarities between seemingly disparate objects, like an Audi car and Oakley sunglasses, a 3M stapler and an Alessi teapot, or a Starbucks café and your bank lobby. Consumers love cool design, and, in case you haven’t heard, companies are catching on. Investing in the design process can be a sustainable business advantage, because it tends to lead to five things: Continue reading
A mix of factors, ranging from commoditization to evaporating barriers to competition, are conspiring to push design to the fore of business thinking.
When Thomas Watson Jr. told Wharton students in 1973 that good design is good business, the idea seemed quixotic, silly even. To many people, design still meant the superficial polish of nicer homes and cleaner graphics. But Watson had earned the right to his beliefs. The recently retired IBM CEO was a business oracle, having grown the company tenfold during his tenure by transforming its signature product line from cash registers to computer mainframes. Along the way, the perception of IBM had changed irrevocably. Once rooted in the grime of cogs and springs, Big Blue had become the face of a new computer age.